Search Engine Optimization Through Offshore Staffing is Cost Effective
What is offshore staffing? In essence, offshore staffing involves hiring staff from countries with lower costs of living. Hiring staff from these countries can mean paying less for the same level of competence. And offshore staffing companies specializing in certain specific areas can help you manage these offshore employees effectively.
Let us see how search engine optimization through offshore staffing makes good business sense.
What Does Search Engine Optimization Involve?
SEO starts with identifying the search words that your customers use to look for your products or services. Using tools like WordTracker, you identify the words they are actually typing in.
Next you use these words on your website pages and online publicity articles. This has two advantages. One, you will be speaking in the same language as your customers, instead of business jargon that is rarely used by customers. Two, you would be making your pages findable when your customers search with those words. Search engines look at the words used on the pages and articles to decide when to display them.
SEO involves much more than identifying search words and using those words on your pages (and underlying HTML code like meta tags, titles, anchor text and alt tags). It involves getting links on other sites that point to your site. It is here that things get more than a little hard.
Why Do You Need Links?
Identifying search words, and using those words on web pages, are tactics that everybody and his dog have become aware of. So, if you depend on this tactic alone, you would find that you have thousands of competitors. Among all these competing pages, your website pages might be listed on the tenth page or so of the search engine results. Searchers don’t search beyond two or three pages, and your site won’t come to their attention.
Search engines look at the links pointing to your pages from other sites to determine how high to show your pages among all these competing pages. If you have more “relevant” links pointing to your site from other “relevant” sites, you get to be in the earlier search results pages than the pages with fewer relevant links.
How Do You Get Links?
Getting links is a continuing exercise. There are many ways to get links pointing to your site. In addition to getting the links, you also have to ensure that the links are relevant links, incorporating words relevant to you and from sites that are relevant. You need to be aware of what needs to be done to get the links, and then sit down and do these.
This is easier said than done.
One way of getting links is by getting listed in directories. You submit your website to hundreds of human edited directories, selecting the right category and following the specific guidelines of each directory. Only a certain percentage of the directories are likely to accept your submissions, even if you do everything correctly.
Another way is to write articles and distribute them to hundreds of article directories. You are allowed to include an author bio at the bottom of each article and this bio can include a live link to your Web page. Again, writing the articles and distributing them is going to be a wearisome exercise that can distract you from your business.
There are several other ways for getting links, such as posting to relevant discussion forums, participating in blogs and social networking sites, and so on. Looking out for all the opportunities and their best practices, and then tapping these opportunities, is a full time job. You will have to neglect your business if you try to do this yourself.
Add More Web Pages Optimized for Different Search Words
You can also add more and more web pages to your site. Each page would be optimized for a different word. Searchers use many different words to look for the same thing. So you identify these different words and write pages that are optimized for different words. This has the effect of getting more visitors from search engines. This again is a distracting task.
Hire Offshore Staff From Specialized Agencies
There are agencies who specialize in Web site promotion, and have staff experienced in the work. Even if they cannot spare their own staff, they would be able to locate and train suitable persons in the work. Many of these agencies are located in countries with lower costs. You can get the same kind of work done at lower costs in these countries.
You would find it a cost-effective strategy to locate a good agency and seek their help in hiring staff that focus on different activities involved in SEO.
Do your search engine optimization through offshore staffing at much lower costs.