Spencer Hawes, who runs NichePursuits.com, first started dabbling online in 2005, but admits he made little money until 2009. However, his experience helped him to refine the process of site-building and his own SEO knowledge.
So much so, that by the end of 2010 he’d created almost 200 sites, and by the following year he was able to give up his job and concentrate on his thriving online business. He’s now earning much more from his sites than he ever did from his offline profession.
Now he’s collected all his thoughts and experience and put them into a comprehensive guide on how to calculate the profit potential for an empire of niche sites.
In this report, he points out that the model for micro niche sites and larger niche sites is basically the same: both types of site need hosting, content, link building and a theme – the actual costs will vary depending on the size and nature of the site – and the model for both is to create content targeting specific keywords, the purpose of which is to rank at the top of Google’s search results pages. Revenue is earned through Google AdSense, Amazon Associates, your own products, or other affiliate programs.
Spencer goes into detail about how to assess the potential profits of a niche site. First, he compares the costs of creating a site by outsourcing all the tasks, to the costs of doing everything yourself. This gets him his break even figure. He then takes the revenue information from his existing and past niche sites and plots all the data on a spreadsheet, to determine how much income one can expect from opening a set number of niche sites.
It’s a scientific approach that helps you to see at a glance what effect each new site opened will have on your overall profits.
He ends the guide with a link for you to download your own version of his niche site projections spreadsheet, so you can play with it at your convenience. But be warned – it’s addictive!
If you’re at all interested in the process of creating niche sites and want an idea of the potential profits, I recommend you check out the full article here.