Designing and developing a website with cool graphics and powerful flash animations will amount to nothing if a website is not incorporated with highly targeted keywords or phrases. Keyword research is one of the most important search engine optimization (SEO) elements. Keyword research involves identifying the keywords or phrases that web users normally type on search engines when searching for specific information about certain products or services. |
The importance of keyword research cannot be underestimated, as it’s through keyword research that a website can attain better search engine rankings. Once highly targeted keywords have been identified, an SEO expert will then incorporate highly optimized keywords in the website content (copy), as well as in all website tags that include; Meta tags, title tags, alternative tags. Properly conducted Keyword research will ensure that a website is ranked top in most search engine result pages(SERPS).
A website owner cannot afford to use guess work or gut feeling when deciding which words or phrases to use. Using keywords based on your judgment or gut feeling will often lead one to target the wrong or irrelevant traffic that will not convert into sales or whatever goals a webmaster has set his or her sights on. A Keyword tool is normally used to find out with precision the exact keywords or phrases used over a certain period of time.
Apart from targeting the right web audience, keyword research is also used to find out more information about your competitors and what keywords they are using. Once you asses the keywords that a given competitor uses, you can then implement the right keyword strategies that you will ideally use to beat off competition.
Keyword Research Tools
There are several keywords tools that one can use, the most popular keywords tools include; Google keyword tool, Wordtracker, Overture and Google Adwords. These keyword tools help in establishing the broad as well as long tail terms or phrases being used. The tools also provide crucial data regarding the number of times particular terms have been searched, as well as show alternative phrases that can be used to highly target website traffic coming via search engines.
Keyword research usually involves a four step process that includes:
- Discovering the keywords or phrases used .You can only discover the keywords used by using popular keyword tools such as Google keyword tool, wordtracker overture etc.
- Analyzing keywords or terms.Once the keywords have been established, they are then they are analyzed keenly. Analyzing keywords involves looking at the number of searches a particular term or phrase generates in a given period time. It also involves looking at alternative popular keywords that can be used for a given campaign.
- Selecting keywords to be use.The process of analyzing keywords unearths the most effective keywords which are then selected to be used for your website campaign.
- Deploying keyword in the website.The selected keywords are then deployed in several parts of your website. The highly optimized keywords are deployed in various parts of your website that include; all tags, web content, file name etc.
Why hire experts to do keyword research for you
The process of performing extensive keyword research is both time consuming and complex. Hiring an SEO expert to conduct keyword research on your behalf is a very important decision that you have to ultimately make. If you are not well versed in an important SEO subject like keyword research, then enlisting the services of experienced and qualified professionals is highly recommended.
An expert brings extensive knowledge and experience on the table, especially when it comes to finding out the most effective keywords to use on your website or PPC campaign. These experts will also help you to target the right traffic, targeting the right traffic means or will ensure a good return on investment (ROI).
SEO is a very competitive field that requires constant attention and implementation of various strategies. For you to rank high in search engine results on particular keywords, you need to hire the services of highly knowledgeable and experienced SEO experts.
It is particularly important to realize that highly targeted keywords are very competitive meaning that you cannot beat off competition by simply using guess work or gut feeling. A keyword research expert will keenly analyze the keyword data or metrics available and use it to come up with the most effective keywords for your website.
Outsourcing SEO services such as keyword research ensures that you free up enough time to allow you to concentrate on your main line of business or core issues such as business planning, growing your business, improving your services etc.Outsourcing keyword research service will also ensure that you save on time, yet get quality or standard service. Quality keyword research also guarantees good ROI, meaning your website will likely achieve whatever goal you intend it to achieve.
If you are looking for professional Keyword research service then look no further as hyaroo.com fits the bill perfectly.When it comes to important SEO functionlike keyword reserch ,It is vital to hire a keyword research company instead of enlisting the services of freelancers. The benefits of outsourcing keyword research service or services to companies’ like hyaroo.com over freelancers will often include:
Companies usually employ a pool experienced staff who can handle and deliver complex projects in the shortest time possible. Hiring a freelancer may backfire as an individual freelancer may not deliver a project within specified time.
A freelancer may also fall short of delivering standard service especially if the project is complex and requires a team’s effort. Hiring a company in this case is the most viable option to consider.
A reputable company will showcase their impressive list of clients (portfolio), customer testimonial, and a dedicated customer service support, things a freelancer may not provide.
Go to Hyaroo.com’s professional Keyword research service