Understanding Search Intent is critical to do well with a site . When you plan your site you may think getting 1000 visitors will help your goal to earn x amount money per month. You may end find the conversion rate is not what you need. This is because not every keyword is the same . The searcher may be finding something else with the keyword you are ranking for other than what you offer in your site. With each keywords there associated with some intent . You have to pay special attention on some issues related to search intent.
Search Intent Basic
In fact if you want to know how important user intent to consider when you do keyword research or choose your keyword ,the article below will give you some idea on that.
This article titled ” Using Keyword Search Intent. To Structure Your PPC Account”Though written for PPC , but equally applicable for SEO .
Search intent Types
- You are convinced , now you need to know various types of search intent . The article below explains simply about various types of search intent.http://www.bytefive.com/blogs/search-intent-6-types-that-you-should-know/
- Rand from SEOMoz also wrote an article about Search Intent , you should read to get another perspective. http://www.seomoz.org/blog/segmenting-search-intent.
- What’s this keyword really saying?
Research Paper On Search Intent
The research article “Determining the User Intent of Web Search Engine Queries, from Bernard J. Jansen and Danielle L. Booth of Pennsylvania State University, and Amanda Spink of the Queensland University of Technology.” is given below http://www2007.org/posters/poster989.pdf
Search Intent Conversion Optimization
Now you know the importance of query intent of searchers , the types of search intent , now you might be interested to know the tips to improve or optimize the conversation